Make 2019 your best business year yet with a killer social media strategy.


Hi, I’m Dasia, and I’m a marketer just like you. I know how hard you work, how stressful outreach is, and I don’t want you to miss out on your brand’s potential. Social media is the #1 fastest growing marketing channel in South Africa with sky-high returns on investment.

There are 18 million South Africans on social media, and each spends 168 minutes staring at Facebook, Twitter, Instagram, and LinkedIn every day. And 47% of them – almost half – searched for products or services to buy online(Statistic sources: Digital in 2018 Report, We Are Social)

Your dream customers are looking for you on social media.

You need a strategy to reach them. And we at Critical Social can develop that strategy for you!


The Critical Social Difference

Sure, “strategy” is a sexy business buzzword, but to us it means understanding a business, developing a deeply meaningful plan, and driving real (yes, money-in-your-pocket real!) results.

Here are a few things we do differently:

  • We custom-develop every strategy, we don’t work from templates or do one-size-fits-all solutions.
  • We dig deep and interview you with over 30 in-depth questions about your business, so we know exactly what social media success looks like to you.
  • No BS! We don’t waste your time with flowery marketing langauge and confusing graphs – our strategies are both deeply researched and highly actionable.
  • We don’t take on every client – we’re choosy about working with only clients who have the time, will, and energy to implement our strategies for authentic business results.


What You’ll Get In a Critical Social Strategy

  • A social media audit that shows you your key competitors, your brand’s current strengths and weaknesses, and information about your industry on social media, like who the top influencers and trends are.
  • A KPI plan that connects your unique business goals with social media metrics we can measure.
  • A target market analysis who your ideal customer is on social media, what they want, and how to reach them.
  • Brand voice and messaging ideas for you to tell your business’s story and move your audience.
  • Core content pillars to structure your entire social media marketing plan.
  • A year of content themes targeting your audience in strategic ways for huge impact.
  • An action plan for how this strategy can come to life, including a roll-out calendar, to-do lists, and extra resources to help you make the strategy happen, even if you’re a social media marketing newbie.

Ready? Request a quote!

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